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Privacy Policy

A. Purpose of Privacy Policy

This Privacy Policy is designed to inform you of how this Site collects, uses, and discloses the information you provide via this Site. By using this Site, you acknowledge that you agree to the terms of this Privacy Policy and the Terms of Use. Do not use this Site if you do not agree to this Privacy Policy and the Terms of Use.

B. What our Privacy Policy Covers

Although this Site may provide you with links to other websites, those websites are not covered by this Privacy Policy. Fife Country Ltd strongly encourages you to read the privacy policy of every website you visit, including those websites to which this Site provides links. Whenever you visit any other website from this Site, you alone are responsible for any communication you may have with that site.

C. Information Collection - Passive

This Site uses various technologies to passively collect information from you while you are visiting (that is, you do not actively provide this information). Such technologies allow the Site to collect a range of information, including your Internet Protocol (IP) address (a unique identifier automatically assigned to your computer when logging onto the Internet), the type of Web browser and operating system you use, the date and time you visit the Site, the specific pages you visit on the Site, session identifiers assigned to your visit and the address of the website you visited before coming to this Site - all of which are non-personally identifiable information. We typically use such passively collected information for a variety of purposes, such as to administer the Site, customise the Site to your preferences, and compile aggregated statistics for marketing and research purposes. We reserve the unrestricted right to use this passively collected, non-personally identifiable information, including, but not limited to, selling, leasing, permitting access to, or otherwise transferring it to our affiliates, business partners, advertisers, dealers, and other third parties.

Our Cookie Policy

"Cookies" are small text files that store information about your interactions with a particular website, either temporarily (known as a "temporary" or "session" cookie, and deleted once you close your browser window) or more permanently on the hard drive of your computer (known as a "permanent" or "persistent cookie"). Cookies can make it easier to use a website by allowing servers to access certain information quickly. Session cookies can be used to help a user's browser navigate a website more smoothly. Persistent cookies can be used to customise a website for a user, such as by storing passwords, preferences, and registration and account information so that users do not have to re-enter them each time they visit a website.
This Site uses both session/temporary cookies and persistent cookies to store information that allows us to serve you better. To make the Site easier to use, we combine information collected via cookies with personally identifiable information. Please understand that if you set up your browser to disallow cookies, you might not be able to access important functions or areas of the Site.

D. Information Collection - Active

Certain areas of this Site may ask or require you to provide certain kinds of information, including personally identifiable information, such as full name, address, phone number, e-mail address, etc. The Site usually will indicate which information is required and which information is optional at the information collection area in question. By providing data via an active information collection point on this Site, you specifically consent to the collection, use, and dissemination of such data in accordance with this Privacy Policy. Active information collection points at this Site may include:
1. Information Requests
This Site may include a form that you can use to request information about us, our affiliates, or our affiliates' products and services, or to request catalogues or brochures. In addition to asking you to identify the specific information or materials you want, these forms may ask for, among other things, your name, address, and e-mail address, so that we may send you the information or materials you request. These forms might also request some personal information about you to help us better serve your interests and needs.
2. Email Reply Systems
This Site may provide you with one or more e-mail reply systems through which you may submit questions or comments. Information you provide via such e-mail reply systems is typically all optional. We may use the information you provide in your e-mail to respond to your inquiry, and we reserve the right to retain whatever information you submit in your e-mail, including your name, e-mail address, and any comments or other information that you send via the e-mail reply system.
3. Restricted Access Forms
Because access to portions of this Site may be restricted to authorised users, or allow personalised views of the site, you may be required to complete a registration form. This form may ask you for a variety of information that will help us to identify you and contact you, such as your name, business address, office e-mail address, office phone number, and your relationship to us. Where you could be using the Site to place orders, we will also ask you for billing and shipping information. Registration information will be associated with your username and password, without which you will not be able to access the restricted portions of the Site.
4. Survey Forms
This Site may display a form for you to use in providing comments, questions, surveys, evaluations and other responses about us, our affiliates, this Site, our or our affiliates' products and services, and other topics. We use such feedback information to improve this Site, and our or our affiliates' products and services as well as for marketing and research purposes. Much information you provide in such forms is optional, but you will need to provide at least some personally identifiable information, such as your name, address, e-mail address, and phone number, so that we can respond to your inquiry.
5. E-Mail Delivery
The Site may ask you to provide your e-mail address so that you can receive e-mail newsletters, alerts, or reminders about us, our affiliates, our Site, or our affiliates' products and services, and other topics of interest. If you no longer wish to receive such e-mails, please follow the "unsubscribe" instructions included in such e-mails or contact us as described below.
6. On-line Buying
This Site allows you to purchase our products and services online. As a result, the Site gathers certain personally identifiable information (e.g., your name and address) and payment information (e.g., your credit card number) to process your order. Specifically, we may: (i) use and disclose the information you provide as necessary to process and ship your order (e.g., by disclosing your name and address to fulfilment houses and delivery services such as The Royal Mail, (ii) use the personally identifiable information you provide to notify you about the status of your order, (iii) retain this information to create an account for later use (so that you do not need to re-enter the information for each subsequent order); (iv) group your information, stripped of its personally identifiable information, with that of other Site users to provide information to us about group purchasing and preferences; and (v) share this information (other than payment information) with our affiliates, business partners, and dealers.
7. Other Features
This Site may offer tests, quizzes, search functions, calculators, or conversion tools that help you learn more about various topics. We use the information you input while using these functions to provide you with immediate feedback. 

E. Security of transactions

The Fife Country website uses the SECPAY payment gateway service to process credit and debit card transactions. For more information regarding security, visit the SecPay website at http://www.secpay.com/.

Security

"SECPAY is committed to protecting the security of your data. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure. For example, we store the personal information you provide in computer servers with limited access that are located in controlled facilities. When we transmit sensitive information (such as a credit card number) over the internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol."

Use and disclosure of Information

We use the information which you enter onto the payment page to obtain authorisation to the transaction from the issuer of the credit or debit card and our own or the supplier's bank and to process the payment. The information may be transferred out of the European Union in certain cases for the purposes of processing transactions by us. If this does occur the data will only be transferred to environments equally secure as that provided by us in the UK.
Some details from your transaction (such as your name and email and delivery address, but never your card details) are made available to the supplier or charity through our customer management system, which allows them to keep track of what transactions have been made. (These details are available to the supplier or charity wherever they are based; if they are based outside of the European Union then those details will be available to them outside the European Union). Subject to the above, SECPAY will not disclose the information to third parties, or make any use of it, without your permission (unless we are required to do so by statute or by an authorised body in order to aid the investigation or prevention of crime).

F. Who Should Use this Site

The Site is not intended for use by children under the age of 16. We do not intend to retrieve and collect personally identifiable information from children under the age of 16. 

G. Other Disclosures and Uses of Information

 Unless otherwise provided above, we may also use personally and non-personally identifiable information you submit via this Site in the following ways:
1. to tell you about new products and services or other information we think may be of interest to you. If you do not wish to receive such notifications or updates, please contact us byemail to  orders@fifecountry.co.uk. Or write to us at Fife Country, 55 High Street, Strathmiglo, Fife, KY14 7QB, United Kingdom and let us know which notifications or updates you do not wish to receive;
2. to conduct marketing research; and
3. to improve the Site's features and usability.
Except as otherwise provided in the "Information Collection - Active" section above, we also reserve the right to sell, lease, provide access, or otherwise transfer personally identifiable information you submit via this Site to our business partners (including e-mail delivery services and content providers), affiliates, and dealers for the purposes described in this Privacy Policy. Notwithstanding anything to the contrary in this Privacy Policy or elsewhere on this Site, we reserve the right to share or transfer any information you submit via this Site to another person or company in connection with the sale, assignment, or other transfer of the business of this Site and/or Hoggs of Fife Ltd; to respond to law enforcement requests; or where required by applicable law, statute, regulation, ordinance, subpoena, or court order. By submitting personally identifiable information via this Site, you consent to such disclosures in accordance with this Privacy Policy. 

H. Information Maintenance

We take reasonable measures to ensure that personally identifiable information that we collect from you via this Site is accurate, current, complete, and reliable for its intended uses. If you wish to update or otherwise correct personally identifiable information you have provided to us, please resubmit the applicable form on the Site with the updated information or contact us as by sending email to orders@fifecountry.co.uk
We will make reasonable attempts to respond to your inquiry, but we may require authenticating contact information to allow us to verify that you are the person that is allowed to obtain the data being sought. We may, at our discretion, disallow you access to specific data if, in our view, to provide such access would jeopardise another person's privacy; would violate any applicable UK or foreign law, regulation, or directive; or would require unreasonable services or unreasonably affect performance at this Site.

I. Protection of Information

Although we take steps to protect personally identifiable information you provide via this Site from loss, misuse, or unauthorised alteration, this and any web site is dependent upon mechanical and technological processes that are not 100% secure or error-free. Therefore, while we make conscientious and reasonable efforts to prevent compromise of our policy, we do not, and cannot, guarantee the security or accuracy of the information we collect via this Site, and you acknowledge that you are assuming the risk in transmitting any information to us.
It is your responsibility to safeguard any usernames and passwords you use to access portions of this Site and to notify us if you suspect that these usernames or passwords have been obtained or used by unauthorised parties. You specify that you and you alone are responsible for any unauthorised use of this Site conducted using your username or password.

J. Changes to this Policy

If this Privacy Policy changes, the revised Policy will be posted here and the date of the newest version will be posted below. Please check back frequently, especially before you submit any personally identifiable information at this Site, to see if the Privacy Policy has changed. If you have any questions about this policy, you may contact us by email at orders@fifecountry.co.uk. Or write to us at Fife Country, Eden Valley Business Park, Cupar, Fife, KY15 4RB, United Kingdom.
This Privacy Policy was last revised on 31st October 2006.